According to Bloomberg, Sony Corporation has taken more than a fifth of Japan’s digital single-lens reflex camera market in its debut month. Considering that the only other 10 megapixel DSLR on the market within the same range was the more expensive Nikon D200, I’m not surprised.
What will be interesting is if the Sony Alpha [...]

Here is an interesting article by Harris Interactive which according to their annual nationwide online poll rates which brands are the best. Interestingly, the electronic section took out 5 of the top 10 brands with Sony being number 1. With such strong brand recognition, will the sales of the Sony A100 DSLR increase? Maybe, however [...]

According to Reuters, Nikon has exceeded expectation by boosting shipments of Digital SLR cameras by about 35 percent year-on-year in April and May 2006. This puts Nikon on track to beat its annual estimate.
The Nikon’s factory in Thailand, which produces the popular Nikon D50, D70s and D200 digital SLR models, is running at full capacity [...]

Did you know that DSLR camera have an expected shutter-life on their camera? This is the number of times the shutter is activated (actuations) before the mechanism fails. Although it is not an absolute figure, it does exit.
You see, on a good days shooting, a normal film SLR camera could use up 10 rolls [...]

Although the Sony Alpha has not has not been released, it has been reviewed by www.trustedreview.com. I assume its a pre-production model.
They conclude with:
“An extremely impressive debut from a new player in the digital SLR market, the Sony Alpha α100 is pitched at the consumer end of the market, but is actually a better [...]

According to Samuel Andreo, the director of photographic products for Sony Spain, Sony plans to become the number 3 in the DSLR market within 18 to 24 months and has ambitious plans to take Nikons number 2 spot within 3 to 4 years.
This is an english translation of what Samuel Andreo has to say to [...]

Now that the Sony Alpha has finally been announced, can Sony really make a dent into the DSLR market currently dominated by Canon, Nikon and other established brands? The Alpha does have great specifications such as the 10 megapixel sensor and the anti-shake feature, however the brand Sony name is not strong in DSLR. Or [...]

The new SONY Alpha 100 DSLR will be announced next week, however according to sources, the key features and specifications are as follows:
10.2 million effective pixels (10 Megapixel)
APS-C size CCD Sensor
Anti-dust protection system
Super SteadyShot in camera body (switchable)
Dynamic Range Optimiser
BIONZ Image Processing Engine
Maximum sensitivity: 1600 ISO equivalent
2.5” 230K pixel Clear Photo LCD Plus Screen with [...]

Finally we have a picture of Sony’s new DSLR called the Alpha. The Alpha is the accumulation of a joint venture between Konica Minolta and Sony with their first DSLR project starting back in July 2005. If Konica Minolta remained, this camera could have been the future Maxxum 9D.

It looks like Sony is very serious about entering the DSLR market with the planned launch of more than 20 new lenses in their first year.
Toru Katsumoto, Senior General Manager (AMC Division Digital Imaging Business Group, Sony Corporation) says “We believe an SLR camera should be a part of a larger culture, encompassing the entire [...]