Rollei has just release a new 5.1 megapixel entry level digital camera called the da 5324. The camera has a 5 Megapixel CCD image sensor, a large 2.4 inch LCD screen and 3x optical zoom (f/2-8 - 4.8 HFT zoom lens with focal length from 5.95 - 17.14). It also has an optical viewfinder.
Other features include white balance (Auto, manual, daylight, cloudy, tungsten, fluorescent 1 + 2), flash (Auto, forced, off, red-eye reduction, slow-sync.) to Multizone evaluative, center-weighted average and spot metering and TTL auto focus. It also gives you some control with exposure compensation where you have a choice of Auto or Manual over ±2.0 EV in 1/3 increments. To transfer your stills or video clips to your computer or a TV set, the camera has a USB 2.0 and a video interface (NTSC, PAL).

Specifications of the Rollei da 5324 are as follows:
Sensor 1/2.5“ 5.19megapixels CCD
Image resolution 2560 x 1920 pixels, 2560 x 1712 pixels, 2304 x 1728 pixels, 1600 x 1200 pixels
Video Clip 640 x 480 pixels, 320 x 240 pixels, 162 x 120 pixels (30 fps, 15 fps), AVI, MPEG4
Voice recording Video clips with sound up to 30 s (WAV)
Image storage SD-cards
Internal memory 32 MB
Recording format JPEG (EXIF 2.2), DCF, DPOF
Image quality Super Fine, Fine, Economy
Built-in microphone and loudspeaker
Lens 3x zoom lens 5.95 – 17.14 mm f/2.8 – 4.8 HFT (equivalent to 36 – 105 mm in 35mm format)
Zoom 3x optical, 4x digital
Autofocus range 0.80 m to ∞
Macro range 5 cm to 100 cm (W), 50 cm to 100 cm (T)
Shutter speed Automatically 8 s – 1/2000 s
Film-speed settings, auto ISO 50, 100, 200
Exposure compensation Auto, manual +/- 2,0 EV in 1/3 increments
Focusing, auto TTL
Shooting Single and continuous
Exposure metering Multizone evaluative, center-weighted average and spotmetering
White balance Auto, manual, Daylight, cloudy, tungsten, fluorescent 1 + 2
Flash Auto, forced, off, red-eye reduction, slow-sync.
LC monitor 2.4†TFT colour monitor
Self timer 2 s/10 s delay
Interface USB 2.0, Video (NTSC, PAL), DC
Power source 2x type AA alkaline batteries
Tripod socket 1/4“
Dimensions (mm/w x h x d) 89 x 60.5 x 28.1
Weight approx. 140 g (without battery)