Archive for the ‘Pentax’ Category

Nikon beats Canon in DSLR Market Share

Sunday, July 22nd, 2007

Here is an interesting article from www.asahi.com about Nikon surpassing Canon with a larger market share in Digital SLR cameras within Japan during January to June 2007. This came about by a strong push mainly with the release of the Nikon D40.

It is interesting to see how strong Nikon is these days and it must be concerning to Canon, especially in light of all the issues with the Canon Mark III. This would have to have some professional user worried about the stability of their platform.

The comment about Sony being in third place is a bit misleading though. Sony only have one DSLR model, the A100 and although it is about a year old, it’s an excellent result considering they’re still coming in with similar numbers to Pentax and Olympus I’m sure when the two new Sony models (A100 replacement plus a professional model) comes out sometime this year, Sony market share will rise even further.

Anyhow here’s what they write:

Nikon Corp., buoyed by the popularity of its D40 model, sold more digital single-lens reflex cameras than rival Canon Inc. in the first half of 2007.

Nikon clinched a 47.5-percent share of the domestic market from January to June, surpassing Canon’s 36.5 percent, according to Tokyo-based market research firm BCN Inc.

It was the first time that Nikon has held the top spot over a half-year term, although it had done so on a monthly basis before.

Nikon and Canon have long been the dominant players in the domestic SLR camera market, but Nikon appeared stuck in second place for digital SLR camera body sales.

In the first half of 2006, Canon led at 46.4 percent to Nikon’s 31.9 percent, and at 42.9 percent to Nikon’s 35.5 percent in the second half.

Nikon’s low-priced D40 series was released in December 2006. The introductory D40 model initially sold for slightly less than 60,000 yen at retail stores, about 30,000 yen lower than comparable models by other makers.

SLR cameras are sold with open pricing and with lenses sold separately.

The D40X model, boasting superior picture quality at 10.2 megapixels, hit the market in March at less than 80,000 yen.

Nikon cut costs by adjusting details such as leaving off a liquid crystal display panel on top to show operational status and other data.

Both models weigh less than 500 grams.

Having seen its market share drop since late last year, Canon in June recovered some lost ground with a “cash back” campaign. Purchasers of an EOS Kiss Digital X, for example, received a 10,000 yen rebate.

Canon’s popular EOS Kiss model, first introduced in 2003 and now in its third generation, has been selling well.

Competition for third place has also been fierce.

In the first half of this year, Pentax Corp. came in third at 6.7 percent, followed by Sony Corp. at 4.5 percent and Olympus Corp. at 4.3 percent.

In May and June, however, Olympus moved up to third, led by its E-410 model, which it claims is the world’s “smallest, slimmest and lightest” digital SLR camera.

The model, released in April, weighs 375 grams.(IHT/Asahi: July 19,2007) “

Bargin DSLR

Sunday, June 10th, 2007

Although the low end DSLR market is getting more affordable, there is one particular camera that stands out. No, it’s not from Canon or Nikon, but Pentax. The Pentax K100D is one of the cheapest DSLR on the market today and although it cannot compete directly with the Canon Rebel Xti or the Nikon 40D, it does deliver 90% of the image quality with less than 75% of the price.

Pentax keeps the price down by uses either AA / CR-V3 Lithium batteries to power the camera rather than supplying a rechargeable Lithium-Ion and charger which is common in most DSLR cameras these days.

Here are some reviews and what they say:

Rice High writes: “..some Pentaxians used to be very happy with their Pentax*ist Dx cameras but until they have got their K100Ds recently, they suddenly learnt that something were/are actually wrong and there have been big and “great” “improvements”!(?)”

Dpreview writes: “..The clear step forward in image processing and the addition of Shake Reduction are enough to tip the K100D into our Highly Recommended category, this is the camera the *ist DS should have been and is a refreshing change from another strong Canon or Nikon.”

Integration of Management between HOYA and PENTAX

Thursday, April 12th, 2007

There has been quite a bit of noise between Hoya and Pentax. Is it on or off? Well, I think it’s on again. Here’s an English translation from Hiroshi Suzuki, President and CEO of HOYA CORPORATION:

“HOYA and PENTAX have been carrying out discussions on the merger of the two companies to achieve management integration based on the Basic Understanding for Management Integration signed and released on December 21, 2006.

However, HOYA found it difficult to achieve integration through a share swap merger due to the circumstances of certain shareholders of PENTAX as well as the existing contract between PENTAX and the third party.

Thus in order to overcome the above circumstances, HOYA proposed to PENTAX on April 7, 2007, to begin the discussion between the two companies on a takeover offer from HOYA in place of share swap, according to the basic agreement.

This proposal was approved unanimously by the board members of HOYA on April 6, 2007.

As yet HOYA has not received a response from PENTAX regarding the proposal. On April 10, 2007, HOYA received a letter from PENTAX citing that PENTAX had resolved to abandon the planned merger on the ground of both internal and external conditions however would proceed with studies on an operational integration with HOYA in a broad sense.

At the extraordinary board meeting of HOYA, which was held not long after the receipt of the letter from PENTAX, HOYA decided to continue to talk with PENTAX aiming for management integration of the two companies as well as to confirm with PENTAX the intention meant by the letter.

There was no resolution of ‘abandon of merger’ at the meeting”.

Nikon tops Japan DSLR Market

Sunday, January 28th, 2007

According to the latest report by BCN which is market research firm constantly monitoring POS data from 2,680 stores operated by 23 contracted major retailing companies. Nikon has the number 1 market share in Japan.

Nikon has claimed 47% of the DSLR market in Japan during December 2006. The increased market share was attributed to strong sales of the popular Nikon D80 and the price competitive Nikon D40.

Canon came in with a market share of 35 percent. Pentax and Sony followed with a market share of 10 percent and 6 percent, respectively.

Canon has always been the constant leader in the Japanese DSLR market, for example with a market share of 45 percent in July and 48 percent in September last year, followed by Nikon (37 percent in July and 33 percent in September) and Pentax (10 percent in July and 8 percent in September).

In terms of by-model share, however, Canon’s Digital Kiss X (digital Rebel XTi) kept the top spot for 13 weeks consecutively with a 27.3 percent market share in December, followed by Nikon’s D80 (16.3 percent), D40 (15.5 percent) and D200 (9.1 percent), reports JPEA International PEN News Weekly.

Many industry watchers were skeptical when Nikon announced the D40, saying it would be difficult for Nikon to sell as it hoped in the market where DSLRs featuring 10-megapixel or more pixel counts are the mainstream. Contrary to the popular belief, however, the Nikon D40 apparently made a good start in the Japanese market, reports PEN News Weekly.

In addition, the release of the Canon 30D which in reality was just a facelift by keeping the same 8 mega pixel sensor did not really push Canon higher.



Source

Pentax Optio M30

Tuesday, January 23rd, 2007

PENTAX Imaging Company has announced another new compact digital camera. The PENTAX Optio M30 which sports an ultra-slim body with a fresh, textured design, the affordable Optio M30 features Digital Shake Reduction, Face Recognition AF and AE, and an Auto-Macro function that enables close-up photography up to two inches away in Super Macro mode and less than four inches in Auto Macro mode. With a high ISO of 3200 with a small sensor it will be interesting to see if it can really match the true sensitivity of the Fujifilm F30/40.

The camera will be available in March with a price tag of US $199.95.

OPTIO M30 Features

High image quality
With a high resolution of 7.1 effective mega pixels and high-performance PENTAX lens, the Optio M30 realizes clear, high-quality images. The Optio M30 also features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 38-114mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes, through sightseeing photographs, to portraits.

Sleek, New, Textured Design
The Optio M series compact digital camera exterior has been redesigned. Powered by an exclusive ultra-thin battery and featuring a miniaturized circuit board, the M30 body is a slim 0.7 inches (18mm). A high-quality aluminum alloy texture gives the camera a sophisticated design.

Digital Shake Reduction
The Optio M30 features a Digital Shake Reduction mode to adjust the camera sensitivity to as high as ISO 3200 to match the brightness of the subject. Even in low-light conditions, this feature increases shutter speed to help reduce blurring and improves image flash image capture for subjects at a distance in dark locations.

Auto-macro function
The Optio M30 is equipped with a new Auto-Macro Ffunction that enables close-up photography up to a minimal distance of 4.0 inches (10 cm). The Auto-Macro function allows the camera to determine the distance from the subject, and even while in the normal focus mode, and automatically switche the focus range to macro mode.

Face Recognition AF and AE
The Optio M30 is equipped with a “Face Recognition AF & AE” function* that automatically detects and focuses on faces regardless of where the people appear in the photo frame. In addition, optimal exposure settings are automatically conducted so that the areas with faces are not darkened even if there is backlighting.

* Available when the photography mode is “Portrait” and the camera is directed at people from the front.

Auto Picture mode automatically determines the best settings for the shooting conditions

The Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Program modes and choose the optimum settings for each subject. This PENTAX original function makes photography a lot easier for users since it eliminates the necessity of making a number of individual settings.

High-Quality Movies with Shake Reduction Function
The Optio M30 captures smooth, high-quality movies at 30 fps (frames per second) at a resolution of 640 x 480 pixels, which is comparable to movies taken with a camcorder. This model also is equipped with a Movie Shake Reduction function*, which automatically corrects camera shakes, allowing for movies to be taken more easily and without hassles.

*Using the “Movie SR” function results in a narrower field of view than that during normal recording.

Additional Features:
Auto-tracking AF continuously focusing on a moving subject
Compatible with new SDHC memory cards, in addition to conventional SD memory cards
World time function for 75 cities (28 time zones) worldwide
Calendar Display function allows image retrieval based on the capture date
Mode Palette provides quick access to 15 shooting modes and 13 playback modes
Soft flash function avoids overexposure during close-up flash photography
Super-Macro mode allows close-up photography as near as 2.0 inches
Digital zooming provides up to 4X magnification
Approximately 21.9 MB of built-in memory
FotoNation’s red-eye correction function for flash shots
Includes the ACDSee for PENTAX image viewer/image management software
Supports PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

Pentax Optio T30

Tuesday, January 23rd, 2007

PENTAX Imaging Company has announced a new compact digital camera called the PENTAX Optio T30. It is one of the thinnest digital cameras featuring a high resolution three inch LCD monitor. In addition, the Optio T30 features a touch display with a wide field of view for fun image capture and editing. This latest Optio also offers new functions such as Face Recognition Auto Focus and Auto Exposure to assure properly exposed portraits and a high ISO Digital Shake Reduction mode. The innovative touch panel on the Optio T30 allows image customization with drawing functions while a unique Mode Pallete includes Auto Picture mode to access camera settings. With a high ISO of 3200 with a small sensor it will be interesting to see if it can really match the true sensitivity of the Fujifilm F30/40.

The camera will be available in March with a price tag of US $349.95.

OPTIO T30 Features

Excellent image quality
7.1 effective megapixel resolution delivers images with exceptional definition. The camera features the smc PENTAX lens to render clear, high-contrast images, while our unique lens coating helps eliminate ghosting and other artifacts. This image processing technology produces vivid colors and creates smooth tonal expressions at all brightness levels.

Large LCD Monitor
The PENTAX Optio T30 is equipped with a high-resolution, oversized 3.0 inch LCD monitor with approximately 230,000 pixels that enables images and menu text to be prominently displayed. The monitor also offers a wide 170 degree viewing angle from all direction that makes it easy to view images from every direction.

Thinnest Body In 3.0 In LCD Class
With a new, thin, high-performance battery design, and the PENTAX Sliding Lens System,* the Optio T30 offers the thinnest compact bodies with a 3.0nch LCD touch-screen monitor and 3X optical zoom.

* A PENTAX proprietary lens system: The central lens group slides upward from the optical axis and the front and back lens groups slip under them. Housing the lens in two steps in the lens cylinder reduces overall lens thickness, thereby minimizing body width.

Face Recognition AF and AE Function
The Optio T30 is equipped with Face Recognition AF and AE function* that automatically detects and focuses on faces regardless of where the people appear in the photo frame. In addition, optimal exposure settings are automatically adjusted so that the areas with faces are highlighted even if there is backlighting.

*Available when the photography mode is “Portrait” and the camera is directed at people from the front.

Digital Shake Reduction
The digital Shake Reduction mode helps reduce image blur by adjusting sensitivity automatically to as high as ISO 3200 to match the brightness of the subject. This enables photography with fast shutter speeds and less blur.

Movie Shake Reduction*

An electronic, software-based Shake Reduction function exclusively for capturing movies effectively corrects image distortion.
*In Movie Shake Reduction mode, the field of view is narrower than that during normal recording.

Touch-display control system
With just a touch, various functions may be entered directly on the Optio T30 touch-display LCD monitor.

My Drawing mode
The fun and easy-to-use My Drawing mode helps users customize shots with a stylus pen (included). Users may sketch and write notes directly on images displayed on the monitor or add stored or original illustrations to any image with the Stamp function.

Auto Picture mode
The Auto Picture mode allows the camera to automatically determine the best shooting conditions for Landscape, Portrait, Night Scene, and Program modes and choose the optimum settings for each subject. This PENTAX original function makes photography easier for new users.

Additional features:

• Auto-tracking AF continuously focuses on a moving subject
• Compatible with new SDHC memory cards, in addition to conventional SD memory cards
• Function (Fn) setting permits you to store frequently used settings and recall them from the panel with a single touch
• Mode Palette provides quick access to 16 shooting modes and 12 playback modes
• Deleted images recovery function that restores images erased accidentally
• Memo pad function that enables the user to save handwritten memos and illustrations as images
• Frame composite mode adds decorative frames to images when shooting or after shooting
• Digital zooming provides up to 4X magnification
• Approximately 19.9 MB of built-in memory
• FotoNation’s red-eye correction function for flash shots
• Includes the ACDSee for PENTAX image viewer/image management software
• Supports PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

An interview with the developers of the Pentax K10D

Friday, December 29th, 2006

Now here is a very interesting article by OK1000 Pentax Blog which has translated a Japanese interview at ASCII with the major engineers involved with the development of the Pentax K10D. Questions posed includes the challenges involved in choosing a 10 mega pixel CCD sensor, sticking to tight schedule, the development of the new circuit board design and so forth.

Here part of the interview in English:

Interview with the K10D development engineers

What’s the challenge involved in employing a 10MP CCD which is not particularly advantageous in sensitivity control? The first hurdle is to actually produce an image.

ASCII 24: The K10D finally adopted a 10MP sensor, but wasn’t it difficult to follow-up the previous successful image processing using a new CCD?

Pentax Team (Mr. I. Hirai, Imaging System Division, and Development Department): The pixel pitch is smaller and the sensitivity has a one stop disadvantage (ISO 100 to 1600). This means a higher degree of noise, of which we were fully aware, so we strived for “film-like quality,” which was always our goal. It’s true that noise increases as sensitivity increases, but we wanted to make the noise look more natural. A special concern was not to create a “digital-like” image due to unnatural suppression of noise by image processing. In order to achieve more natural looking images, we conducted various fine tunings.

ASCII 24: The K100D employed the same 6MP CCD as the *ist D, DS2 and DL2. If over-emphasis on spec figures can be set aside, there seems to be more advantage in continuing to use the same CCD to obtain consistent and stable images. A brand new CCD was adopted this time around, but was this approach really necessary?

Pentax Team: Trial and error continued until the last minute, to the point people began to worry if the schedule could be maintained. But this is the same for our competition.

With a new CCD, the first difficulty is to produce any images. It doesn’t take long to produce an acceptable level of quality images at the base sensitivity (ISO 100), however, as the sensitivity increases step by step, at some point, terrible images will be produced. The real effort starts from this point, trying to pin point possible reasons, mainly by trial and error, often having to make new Cbs (circuit boards). At the same time, firmware is developing along and each group has to closely coordinate in order to slowly improve image quality. Fine tuning can only commence after this point.

The frequency of designing new circuit boards might be hardest hurdle in the whole K10D project.

ASCII 24: What was the most difficult task in properly tuning images?

Pentax Team: It must be measured against noise. Homogeneous noise across the whole image could often be permitted, but countermeasures against localized noise is difficult to achieve.

ASCII 24: What would be the main reason for such localized noise?

Pentax Team: If we knew that, life would be so much easier. Of course, each case is closely analyzed and dealt with, but there are a number of cases of localized noise and it is really time consuming to solve these. Changing Cb’s is one measure, but that has to be repeated many times.

We were fully aware that we were going to face very critical eyes on the noise issue because of increased resolution. In addition, the base sensitivity of the sensor was lower, which made tuning to the acceptable level for production very difficult.

ASCII 24: Does this mean that measures at the analogue signal stage might be important, since noise tends to come into a path between the CCD and A/D converter?

Pentax Team >>(by Mr. T. Hotta who was in charge of firmware design): Indeed. Recent Cbs might look at one piece, but there are actually layers to this and a slight change in wiring alone significantly changes how noise appears. In a dig cam, DDR2 memory that functions at a very high frequency and many other parts all produce radio waves. A TV tuner portion of a video card for PC, for example, is tightly shielded in order to avoid the interference between the digital circuit and analog circuit. If noise enters before signal’s digitization, the digital image output would almost be unusable. When increasing the gain for sensitivity, at ISO1600 for example (4 stops over base sensitivity), just a slight voltage variation in the order of a few milli-volts will impose a huge impact on image quality.

ASCII 24: Images produced by a digital camera are naturally recorded in digital form, but it sounds like effort to achieve the required quality is accumulation of “analog” work.

Pentax Team: Yes, work on the analog portion is critical, without which the later stages cannot be accomplished. It is usually a schedule-critical task and affects overall performance.

ASCII 24: The issue of interference between analog and digital circuits was raised, but I can see the importance of skillfully separating the two.

Pentax Team: Separating grounding circuits is one way, but it is not simply a matter of separation. Sometimes, good results could be obtained by a larger grounding area. This is another area requiring the trial and error method.

Merits of a 2 channel readout

ASCII 24: Readout from the CCD is in 2 channels, but isn’t that a bottleneck for burst rate?

Pentax Team: It’s sufficient to obtain the nominal performance of 3fps. With regard to the back end, bus control has sufficient room and can accommodate faster sensors. The maximum speed works best for post-processing, and this performance can be maintained with faster sensors.

ASCII 24: So it may have been better to use a 4 channel readout for faster signal acquisition, but isn’t 3 fps the limit with 2 channel readout?

Pentax Team: The maximum frame rate via 2 channel readout is indeed limited, and if a faster frame rate is required the sensor itself becomes a bottleneck. However, 2 ch R/O has merits over 4 ch R/O, namely lower power consumption and the ease to obtain higher resolution.

ASCII 24: More specifically?

Pentax Team: As you know, a single layer type CCD has Bayer type filter arrangement (R & G, G & B filters are arranged alternately). In a 4 channel readout, R, Gr, Gb and B are each read into separate channels. There is concern about the errors between Gr (G filter in red row) and Gb (G filter in blue row). In the case of 4ch R/O, each is read by a separate path, creating errors by different paths. These errors should be corrected in later processing, but if it’s not done properly, the resolution would have to be lowered, or banding shows up. On the other hand, in 2ch R/O, since one channel reads R & B, and another reads Gr & Gb, Gr and Gb signals can be processed equally in hardware. If the speed is of utmost importance, a 4ch might be appropriate, but we believe that, from the viewpoint of overall balanced performance, 2ch would be best.

ASCII 24: The image processing engine is named “PRIME.”

Pentax Team:Overall imaging performance has been much improved. The key is the “image processing engine” that has been renewed and produces very high performance. We thought we should make this appeal to users and put an name on it for the first time. We are, of course, trying to please with other portions such as the A/D converter, DDR2 and other upgrades as well.

ASCII 24: Reason for using DDR2 memory?

Pentax Team: Because of its overwhelming breadth at the bus. When considering fast framing of 10MP images, ordinary memory bandwidth cannot respond to the speed without some kind of stress. When we calculated the required memory bandwidth required to clear this problem, DDR2 was found to be most optimum under the current technology. Price is coming down and quality has been improving.

ASCII 24: I understand that the bus speed is faster now. What about the clock speed of main Cb?

Pentax Team: DDR2 was used in order to increase frame rate, but the data bus bandwidth is also broadened for faster media writing.

ASCII 24: By how much?

Pentax TeamMore than twice than before. But the writing speed depends on the performance of the media too. You should consider that sufficient bandwidth is required there as well.:

ASCII 24: Wasn’t it difficult to develop firmware because of the number of new hardware pieces?

Pentax Team: With regard to firmware, it had to be developed from scratch partly because of the newly developed PRIME engine. It is a complete different one from those used in other models. In order to improve the “quality’ of firmware, UML (Unified Modeling Language) was utilized. So, we have used a new approach and methods not found in this industry beforehand.
ASCII 24: What is UML?

Pentax Team:It’s an object oriented analysis method. Demand analysis (i.e., evaluation of required functions in this camera) was conducted before we started development of the firmware. There only very few manufacturers who introduced UML into assembly.

ASCII 24: We understand that Pentax determines target users very clearly before starting development of products. What sort of user demographic have you targeted for the K10D?

Pentax Team: The K10D is a step up from the K100D and it was Pentax’s first attempt to separate lower and upper models, forming a lineup. The K100D mainly targeted entry level but with the K10D, the target is those who have a good understanding of photography, and love photography. It could be what is called “advanced amateur,” in the 40’s to 50’s age bracket.

ASCII 24: What have you emphasized in targeting advanced amateurs?

Pentax Team: We discussed the addition and deletion of each function, suitable for the target users. For example, Auto Picture mode was eliminated, and two wheels would be necessary for a quick change of shutter speed and aperture, etc. To be an higher end model of K100D, a 10MP sensor would be suitable, and as resolution increases, the SR had to be beefed up. Weather/dust proofing is also demanded by this target user group.
ASCII 24: Pentax and Samsung are supposed to be co-operating each other. Is any Samsung technology incorporated in the K10D?

Pentax Team: We announced the collaboration with SamsungTech last year, but the development of the K10D commenced before that. Basic developments regarding the K10D are all supplied by Pentax. The GX-10 as sold in Korea has their own original GUI, which is different from K10D.

ASCII 24: Any shared parts between the K100D and K10D?

Pentax Team (by Mr. S. Morishita in charge of mechanism/body design): A portion of the mechanics is shared, but the K10D is mostly a brand new design.

ASCII 24: The K10D body became larger than previous models.

Pentax Team: Pentax cameras have been traditionally compact. But the body ended up becoming larger because of larger SR unit and the incorporation of weather proofing. We did not put priority into making the body compact, nevertheless, there was a size limit which we tried not to exceed.

It is true that design staff was debating if this size was acceptable when laying out the body design, obviously because Pentax has always stuck to the concept of compact size and light weight. However, the marketing department responded that performance should not be compromised in order to aim at a higher-model in the lineup. They also said that the size should still be attractive with weather proofing incorporated. The K10D is indeed bigger compared with the usual size of our traditional models, but it is not big compared with competition in same price and performance range.

ASCII 24: Why did SR unit become bigger?

Pentax Team: The magnet and coils were beefed up in order to secure stronger actuation of sensor. As resolution increases from 6MP to 10MP, pixel pitch decreases. This required beefing up of SR unit with some margin.

ASCII 24: What would be the benefits of a beefed up actuator?

Pentax Team: Response and braking accuracy have been improved. The mechanism has been further refined from that used for the K100D. Consequently, the correction improved by another 0.5 stop (2 to 3.5 stops in the K100D and 2.5 to 4 stops in the K10D).

ASCII 24: What’s the degree of weather proofing?

Pentax Team: In an SLR, it is rather difficult to apply the JIS (Japan Industrial Standard) classification because lenses have to be changed. We set our own in-house standard for weather/dust proofing, anticipating actual environments users might encounter, and exceeded those standards.

In the case of an SLR, the body is made of so many parts and cannot avoid complicated seams. All seams had to be sealed, then the weather proofing of moving control parts has to be evaluated beginning from the selection of material. For waterproofing, because just one missing or loose sealing will allow water or dust entering into body, we had be extremely careful. It is ultimately a choice of either “doing” it or “not doing” it altogether, and there is no in-between. In order to obtain perfect weather/dust proofing, every detail had to be plugged, taking a lot of time and cost. However, we believe we plugged all seams.

ASCII 24: When opening and closing the battery cover, I could feel a tight closure, but not so much on the memory card flap.

Pentax Team: For the memory card cover, a sealing material is pasted on body side and water/dust tightness is obtained by the cover being pressed on it. Perhaps that’s why you might have felt that way. In order to secure the seal tightness, the form of cap was so designed that it won’t be loosened by just one action.

ASCII 24: Hyper Program was resurrected. It was incorporated in the *ist D but not for the *ist DS and thereafter.

Pentax Team: Hyper Program was employed for the first time in the Z-1 that was released 15 years ago. It is the same thing in K10D.

ASCII 24: It’s hard to describe but it’s a very useful function in actual use. This time, exposure modes Sv and Tav have been added, too, which feels very refreshing.

Pentax Team: In retrospect, the installation of Hyper Program the on Z-1 was too ahead of its time. But we believe that this exposure mode, which is very intuitive, has now become suitable and is finally appreciated in digital era. This function is hard to describe in words and just getting used to it is the best way to use this mode.

ASCII 24: While many makers are now employing a pentamirror finder, Pentax are using costly glass prism.

Pentax Team:The prism itself is the same as that used for the *ist D, but a brighter screen is used.

ASCII 24: The default setting for the K100D was “bright” but it’s “natural” for the K10D.

Pentax Team: We decided on “natural” because of target users being advanced amateurs who we thought would rather prefer “natural” setting. However, by seeing it “bright”, you can obtain the same taste of color as the K100D.

ASCII 24: AF response seems improved. I felt a stronger torque on focusing ring during AF.

Pentax Team: It is probably due to the change of power source. It was changed from AA batteries to a dedicated Li-ion battery. As it can apply 7.2V consistently, the AF motor can take advantage of the higher voltage.

ASCII 24: Any other advantages in changing to Li-Ion battery?

Pentax Team:In using AA batteries, we found varying degrees of quality in offshore made ones, which required quite a bit of built-in margin in designing the camera, and could have made a negative impact on response time etc. We believe it was advantageous that we eventually adopted Li-Ion batteries which allowed us designing more tight and precise power supply.

With regard to the change of power source, this has been contentious since the beginning of product planning. On the one hand, we have been singing the praise on convenience of using AA batteries, and if we abandoned it, we were concerned if users wouldn’t accept it. On the other hand, from the development side, opinions were presented that more advantages could be enjoyed by switching to Li-Ion batteries. In the end, we believe switching to Li-Ion batteries was the right decision.

ASCII 24: Don’t you have any concerns over third party copies of batteries?

Pentax Team:Pentax have been using proprietary batteries for P&S digicams. We have been constantly watching low quality third party copies, but it is essentially a cat and mouse game. At present, there is no effective measure against poor quality copies. We do not believe it is beneficial to users by raising our cost incurred from this measure.

ASCII 24: So, there is no effective measure for this?

Pentax Team:In Japan, any copies are regarded something “dark”. Of course, we recommend using our genuine batteries. However, in the U.S., for example, third party copies are much more popular than in Japan. Among copies, of course there are poor quality ones, or even ones using questionable brand/logo design. However, there seems to be little perception that copies are necessarily of poor quality. There is this subtle difference between Japan and there.

ASCII 24: The battery grip option is available and this looks pretty good.

Pentax Team: The battery grip is often called a vertical grip and there has always been a strong demand for it by users who frequently shoot portraits. Also, some of the overseas users complained that the grip of K100D was still a bit too small and we enlarged the K10D grip.

ASCII 24: Batteries are inserted in both the body and grip. Which batteries get consumed first, from the body or the grip?

Pentax Team: It can be set by menu, but, basically, the larger remaining capacity takes priority. If only for more secure holding, you do not have to insert batteries into the grip. But it would be a waste of space, so we created a space for a remote and a card within the grip, which are protected from water/dust as the grip is also weather proof.

ASCII 24: Finally, please give us some last words from each of you regarding the attractions of the K10D from the viewpoint of design/development.

Pentax Team: We adopted a brighter screen which enables easier focusing. Please enjoy the Hyper Program and Sv/TAv modes. In terms of image quality, the priority is placed on depiction of detail. It is indeed different from 6MP images. Enjoy it.

We believe the basic specifications are excellent but please enjoy the user-friendly handling too. The “image magnification” with one-handed operation, and fine WB adjustments are unique to the K10D and not found in the competition.

As a designer for mechanical components, I would like to emphasize the beefed up SR and DR, etc. that are “supporting” features for shooting. Of course, complete weather-proofing, not found in the comparable competition, is also an important feature.

We can finally offer a product which appeals to those who “love photography”. We will continue to offer a lens line up with an emphasis on image quality.

Source: OK1000 Pentax Blog and ASCII

Hoya Takesover Pentax

Thursday, December 21st, 2006

In Tokyo today, HOYA and PENTAX Corporation announced that they have reached a basic understanding aimed at a management integration of the two companies, expected to be completed on October 1, 2007. In reality, Hoya (more than twice the size of Pentax) takes over Pentax.

The new company’s name will be HOYA PENTAX HD Corporation. Under a corporate center with strategic planning functions, the new company will realign the business areas of HOYA and PENTAX. HOYA and PENTAX have recognized that they are the best possible business partners to establish a solid business structure that draws on their respective strengths. Through this management integration, the planned new structure will allow the new company to swiftly allocate significant management resources to develop strategic business areas, aiming at accelerating future growth.

The purpose of management integration is to enhance customer and shareholder value. The parties aim to achieve this through the establishment of a solid management foundation that will draw on the complementary managerial resources of the two companies to create synergies and accelerate business growth.

The common core technological platform for HOYA and PENTAX is grounded in optics, imaging and materials. Using this core platform, the two companies aim to optimize their business portfolios, focusing on the life care, optics, information technology, eye care and imaging systems areas. Expected stable revenue from the information technology and eye care areas will support the life care area to achieve strategic growth. In addition, vertical integration of the optics areas will lead to qualitative structural reform and further strengthen competitiveness.

In the optics areas (Major products include: optical glass and lenses, digital camera modules, micro-lenses, etc.) HOYA and PENTAX will vertically integrate the design, materials, lenses, processing and module groups in the optics area, which is expected to lead to qualitative structural reform and further strengthen competitiveness. HOYA and PENTAX will mutually utilize their respective manufacturing sites and customer bases, in order to secure a competitive edge against newly emerging Asian players and strongly position themselves for sustainable growth in the face of structural change in the optics industry.

Source

Pentax K10D ?

Monday, September 11th, 2006

Rumors have surfaced about the new 10 mega pixel Pentax K10D to be released in October this year. So far the following specifications have been floating around.

• 10.2 megapixel sensor (APS-C sized)
• Hardware noise-killing processing
• Dust removal function
• 3 fps JPEG streaming
• RAW + JPEG possible
• 22 bit image processing and built-in RAW-JPEG converter (SilkyPix algorithms?)
• SDHC compatible card slot
• Li Ion battery pack, AA batteries also possible
• Li Ion battery/hand grip, AA batteries possible
• Dust and weather sealed body and battery/hand grip
• Full metal body
• KAF3 lens mount with USM motors support
• New DA 16-50 f/2.8 AL ED and 50-135 f/2.8 ED with USM motors.
• Interchangeable focusing screens
• Pentaprism viewfinder
• 11 point AF with 9 cross sensor points (same layout as the current bodies).

Further information are as follows:

1. 22-bit ADC
The K10D incorporates a high-performance A/D converter, which faithfully converts the analog data collected by the CCD image sensor into digital data. With the highest resolving power (22 bits, or 4.2 million gradations) among all existing digital cameras, it offers a digital-conversion capacity 1,024 times greater than conventional 12-bit, 4,096-gradation A/D converters.

D-BG2 Battery Grip
Developed for exclusive use with the PENTAX K10D, this battery grip can be used in combination with the camera’s rechargeable lithium-ion batteries to greatly extend the battery life. With an extra shutter-release button, preview lever, electronic dial, AE-lock button and green button, it makes vertical-position shooting simple and effortless. It also features the same dust-proof, water-resistant construction as the K10D camera body.

Marketing date
(tentative): Mid October, 2006 (at the launch of the K10D)

Power source:
Exclusive lithium-ion battery (D-LI50 type)

Dimensions:
140 (W) x 43 (H) x 73.5 (D) mm (excluding protrusions)

Weight:
235g (without battery)

Compatibility with supersonic motor-driven lenses
The K10D is designed to be compatible with supersonic motor-driven autofocus lenses (currently under development), which are expected to provide smoother, quieter autofocus operation than conventional lenses.

Newly designed PRIME imaging engine:
The K10D incorporates the new PRIME (PENTAX Real Image Engine) as its imaging engine. Designed exclusively for PENTAX digital SLR cameras, this new imaging engine produces well-balanced, true-to-life images through efficient control of CCD signals, saturation, brightness, white balance, sharpness and contrast. Its new memory (DDR2: Double Data Rate 2) also serves to enhance speedy image processing and high-speed data transfer.

Dust-proof, water-resistant construction
The K10D boasts a reliable dust-proof, water-resistant construction, with special seals applied to 72 different parts of the camera body, including the shutter release button and switches/levers/dials. This dependable body makes it possible to use the K10D in the rain or at dusty locations without worries.

Powerful rechargeable batteries for extended shooting
The K10D features new, large-capacity lithium-ion rechargeable batteries, which can capture approximately 730 images** when fully recharged.
** Under testing conditions prescribed by the CIPA standards (flash illumination used in 50% of images).

Dust Removal system to keep dust off the CCD surface
The K10D features the new Dust Removal (DR) system to prevent dust from sticking to the surface of the CCD image sensor (or low-pass filter). Applied to the CCD surface through a vapor deposition process of a fluorine compound, the PENTAX-original Special Protect (SP) coating effectively removes dust and stains from the surface. In the next step, dust that still remains on the surface will be shaken off when the SR system shifts the CCD at high speed. The dust that is shaken off the CCD will fall onto an adhesive sheet positioned at the bottom of the SR unit, eliminating any possibility of its returning to the CCD surface. See diagram below.

Sensitivity-Priority mode:
The K10D features a new Sensitivity-Priority AE (Sv) mode, which is designed to automatically select the optimum combination of aperture and shutter speed for a user-selected sensitivity. The sensitivity can be shifted instantly (in 1/2 or 1/3 steps) by turning the electronic dial. Since this mode eliminates the need to recall a menu screen for sensitivity changes, the photographer can react more quickly to changing photographic conditions.

Lets wait and see if these are true.

Source 1, 2, 3

Pentax Optio M20

Tuesday, August 22nd, 2006

In addition to the A20 announcement, Pentax has also announced the low priced Pentax Optio M20. Although it has a lower 7 mega pixel sensor, it does have the anti-shake feature and a high ISO range of up to 1600. The use of AA batteries also helps lower the cost as well as returning a reasonable good battery life.

This is what they write in the press release:

7.0 effective mega pixels permit beautiful, crisp prints even at large-format sizes
The Optio M20 produces clear images with impressive quality thanks to the high resolution afforded by its 7.0 effective mega pixels and to its high-performance smc PENTAX lens. This superlative resolution makes it possible to attain prints with crisp details even when the photo is greatly enlarged.

Outstanding battery life
With a comprehensive energy-saving design, the Optio M20 provides exceptional battery life (approximately 220 images with AA alkaline batteries,* or approximately 700 images with AA lithium batteries*) for on-the-go power.
*Measured under testing conditions prescribed by CIPA standards.

New Blur Reduction mode reduces camera shake and subject blurring
The Optio M20 is equipped with a High ISO Blur Reduction mode, a new feature that lets you take photos at faster shutter speeds for sharper images even in dim lighting conditions such as night scenes and indoor sporting events. In this mode, the camera automatically adjusts the sensitivity to as high as ISO 1600 to match the brightness of the subject. The higher sensitivity permits faster shutter speeds that effectively reduce not just camera shake but also blurring caused by moving subjects.

Auto Picture mode automatically determines the best settings for the shooting conditions
The Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Program modes and choose the optimum settings for each subject. This PENTAX original function simplifies shooting for users since it eliminates the necessity of making a number of individual settings.

High-quality Movies with Anti-Shake Function
The Optio M20 captures movies at 30 fps (frames per second) at resolutions up to 640 x 480 pixels and with an image quality rivaling that of camcorders. Camera shake while filming can be corrected automatically using the movie anti-shake function.*
*Using the movie anti-shake function results in a narrower field of view than that during normal recording.

Face Recognition AF & AE for beautiful one-step portraits
The camera includes Face Recognition AF & AE, which allows you to take bright, beautiful photos with perfectly focused faces free of backlighting shadows. This useful function automatically detects the position of the subject’s face anywhere in the photo frame and adjusts the focus and optimizes the exposure for the detected position.

Auto-tracking AF continuously focuses on a moving subject
The Optio M20’s auto-tracking AF feature continuously focuses on subjects such as kids and pets that move around unpredictably. Since the focus frame automatically follows the movement of the subject inside the photo frame, you can capture those instantaneous photo opportunities.

Easy-to-view LCD Monitor
The Optio M20 comes with a 2.5 inch LCD monitor, which displays subjects’ movement with very little time delay (60 fps). It’s easy to view, large monitor and menu display make operation, setting, monitoring, and playback comfortable and easy. An auto LCD dimmer function automatically dims the backlight to preserve battery life and optimize the screen checks indoors and outdoors.

Easy to use 3X optical zoom
The Optio M20 includes a 3X optical zoom lens with a focal length from 38 to 114 mm for 35mm film, which is ideal for a broad spectrum of subjects from landscapes, through sightseeing photographs, to portraits.

SDHC memory card support for greater storage of high-quality images and longer movies
The Optio M20 supports two removable storage media: the conventional SD memory cards and the new SDHC memory cards.*
* SD High Capacity; these memory cards have capacities in excess of 2 GB.

Compatibility with the ImageLink printing system
The Optio M20 is compatible with the ImageLink printing system, which allows wireless connection of a digital camera to ImageLink-compatible printers. By simply placing the Optio M20 on the printer’s dock, the user can take advantage of simple, push-button printing of recorded images, without requiring a personal computer.

Additional features
World time function for 71 cities (28 time zones) worldwide
Calendar display lets you choose photos by date
Mode Palette provides quick access to 15 shooting modes and 13 playback modes
Soft flash function avoids overexposure during close-up flash photography
Macro mode allows close-up photography as near as 5 cm
Digital zooming provides up to 4X magnification
Approximately 21.9 MB of built-in memory
Includes the ACDSee for PENTAX image viewer/image management software
Supports PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

Source