It seems the marketing department at Nikon has put enormous effort into its “Vibration Reduction” lenses by creating a new dedicated website. The website has some great videos that goes through a step by step process of the blurring problems associated with normal lenses, followed by the benefits of its new Vibration Reduction lenses such as clearer viewfinder, clearer pictures, the mechanism on how its technology and systems work and finally the range of lenses which has this VR incorporated into it.

The main point they left out is the high prices for buying these great lens. I guess that’s why they needed a whole website to explain the benefits.

Click here for the website.