Die-hard Fujifilm fans are getting impatient as the Fujifilm S4 pro has yet to materialize. According to some sources, indications are that the Fujifilm S4 Pro price point has not been officially determined yet. However that said, my bet is you will see a far different and commonsense approach this time round from Fujifilm than with the S3 Pro. Where the S3 Pro was priced too high according to the competition, the S4 pro might be price closer to the Nikon D200 or lower. I’d go so far as to expect a refreshingly aggressive price point which would maximize Fujifilm’s chances of dramatically increasing their market share in the professional camera market very quickly. Fujifilm have a great advantage in that they produce their own sensor using their own technology.

A very successful Fujifilm S4 Pro will also signify plenty of money in the bank for Nikon. You see, as sales increases, sales on Nikon lenses and their flash unit (SB600 and SB800) also increase. Therefore, assuming the Fujifilm S4 Pro can take sales from the Canon 5D and 1DsMkII market without cannibalizing the Nikon D200 sales, then it’s all sweet music to the ears of both Nikon and Fujifilm executives. A win win situation.

There are many views that the collaboration between Nikon and Fujifilm on the S4 Pro has been exceptionally strong because of this very opportunity, that is, the opportunity to shift current and future professionals and prosumers to the F mount DX format.
Some believe the S4 Pro image quality and resolution will match or surpass that which is currently being offered by the Nikon D2x, Canon 5D or 1DsMkII, so the argument over full frame vs. DX is a mute point. It will all be about image quality - something Fujifilm knows a great deal about because of their pedigree heritage in film. Fuji sensor technology simply has no competitor. The dynamic range of the S3 Pro is in a class of its own.

I expect a lot from the S4 Pro.